A website Google ranks
and AI actually recommends.

A small agency will quote you five to twelve thousand for a five page site and take six to eight weeks, because you're paying for a project manager, a designer, a developer, and the meetings between them. You get one person who does all three, so it costs less and moves faster. What you give up is bench depth. If you need a team of six, hire a team of six.

SEO is the groundwork that lets Google find and rank you: real titles and meta descriptions, clean URLs, a sitemap, optimized images, mobile-first layout, fast load, semantic HTML. AEO is the newer half, and it's what lets AI answer engines like ChatGPT, Perplexity and Google AI understand and cite your business: a full schema graph, crawler access, consistent listings, and pages structured to answer real questions instead of just holding keywords. Both are in every build at no extra charge. Most shops either skip the AEO half or bill it separately.

Partly, and I'll be straight about which parts. Most of what gets sold as AI optimization is good fundamental SEO with a new name. The groundwork genuinely helps, and it's included. What actually separates a real service from a rebranded one is measurement, because almost nobody shows a client whether they appear in ChatGPT or Perplexity when someone asks a buying question. That's what Visibility Care does. If someone quotes you a big one-time fee for AI optimization with no ongoing measurement attached, ask them what they'll show you in month two.

It depends on the size. A three-page Starter is 10 business days. A five or six page Signature is 15. A full Site + System is 20. Every one of those clocks starts when your content is complete against the checklist I send you, not when you pay.

I quote it that way because most of the delay in a website build is waiting on the person who ordered it, and I'd rather tell you that up front than be annoyed about it later. If you need a hard calendar date regardless of when your content lands, that's a rush and it adds 25 percent.

Your project moves to my next opening. It does not get squeezed into a shorter build window, because that's how a site ends up half-finished and everybody ends up annoyed. I take four builds at a time, so if you slip past your date the next slot is usually a couple of weeks out.

Same rule going the other direction: you get two business days to send feedback on each revision round. If I'm the one holding things up, that's on me and I'll say so.

Starter covers up to 3 pages and Signature covers 5 to 6, which is the right size for most small businesses. Beyond that, extra pages are $400 each. You can also add copywriting, a logo, blog setup, or integrations one at a time, so you're only paying for the parts you actually need.

On a custom-coded build, small changes come to me and they're covered under Site Care. If it matters to you that anyone on your team can log in and edit a page, say so up front and I'll build it on Squarespace or WordPress instead. That's $1,000 more, because building something to be handed off cleanly takes longer than building it for myself, and it comes with training and written documentation.

Hosting & Care is $97 a month and it's required on sites I host, because I'm carrying the hosting, SSL, domain, backups and security patching for you. Site Care at $397 adds small content changes and monthly form testing. Visibility Care at $797 adds AI search tracking and the monthly report. 30 days notice to cancel any of them.

I rebuild it. I keep what works, fix what doesn't, and restructure it so both Google and AI search can read it. Rebuilds cost the same as a new build, never less, because inheriting someone else's content decisions and redirects is more work than starting clean, not less.